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October 3, 2006

I've been a professional observer of new media for many years now, and I've tried to maintain distance while watching the disruptive innovations of Media 2.0. If there is one predictable absolute in all this, it is that incumbent businesses will do anything to deny the disruption before doing something to join it.

This is why I take the position of inevitability with regards to collapsing hegemonies and try not to pay much attention to "evidence" that seems to suggest otherwise. Such evidence is usually spin, but I find myself having to respond when people ask, "What about this?" There are two examples of this today.

One is a report by Lexis Nexis that consumersturn to mainstream media when they want information about urgent matters rather than blogs, podcasts or Web-only publications.

The report--based on a survey of more than 1,500 U.S. adults between the ages of 25 and 64--found that television and radio were still the most popular choice for news about matters such as hurricanes or disease outbreaks. Half of the respondents said they would turn to network TV for such news, while 42 percent chose radio, 37 percent would read daily local newspapers or watch cable news or business networks, and 25 percent said they would turn to Web sites of print publications and broadcast stations. But just 6 percent said they would turn to social media, including user groups, blogs and chat rooms.

Lexis Nexis, which sells access to stories from traditional media outlets, (ED: Emphasis mine. Note also that Lexis Nexis is a major Media 1.0 player) also reported that 52 percent of respondents said they will continue to mostly rely on traditional news sources in the future, while just 13 percent said they will rely on emerging media.

While traditional media companies are rightly touting this as a validation of their models, the point is missed that Media 2.0 cannot be measured using Media 1.0 logic. It isn't and never will be an "all or nothing" thing, for both the old and the new will be with us. In fact, I've argued many times that the new needs the old and that there is a symbiotic relationship that most new media observers tend to overlook.

(Continued at The Pomo Blog)


Originally from The Pomo Blog, remediated by yatta on Oct 3, 2006 at 11:46 AM