Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

October 2, 2006

“[Web video] is not replacing the high-end, high quality programs on television. They are offering different experiences,” said NBCU CEO Jeff Zucker at Wired’s NextFest conference. What about YouTube? “I don’t think we can ignore it, anymore.” He said YouTube has been great promotion, “but then we said ‘why don’t we have the ability to do this ourselves?’” Zucker said NBBC is a step in that direction. Meanwhile, Judy McGrath, Chairman and CEO of MTV Networks, said “the notion of exclusivity has blown up. It has no value. Any exposure [of music videos or a TV network’s programming] helps. It doesn’t hurt. It somehow rubs off on us. It’s additive. It’s the greatest thing that could have happened.”


Originally posted by Cory Bergman from Lost Remote, remediated by yatta on Oct 2, 2006 at 12:46 PM