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August 31, 2006

Former broadcast industry executive Tore Nordahl recently published some predictions on the AVCHD format in the professional and broadcast space. He believes that AVC will replace HDV, and in the very near future. In a recent essay entitled "Will Panasonic lead the professional HD camcorder market with AVC in 2007?", Nordahl opens with the bold statement "HDV is in trouble."

"Panasonic never joined the "HDV club" choosing to tough it out with the HVX200 DVCPRO-HD P2 camcorder (with success) while developing its AVC technology. Panasonic's decision not to spend on HDV R&D will pay off big in 2007, when I expect to see several Panasonic AVC-based HD camcorders both for semi-pro and pro use."
Nordahl goes on to note that earlier this spring Sony and Panasonic announced the joint AVCHD H.264 format. With potentially double the encoding efficiency of HDV, he predicts that AVC can easily outperform HDV in the 20Mbps datarate arena.

Mentioning the HDR-SR1 and HDR-UX1 high-end Sony consumer model announcements, he predicts Panasonic professional model AVC announcements by October 2006...

(Continued at FresHDV)


Originally from FresHDV, remediated by yatta on Aug 31, 2006 at 10:40 AM