Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

August 21, 2006

"Over the past 20-years information has shifted from a push model to a pull model. Take news for example, a few years ago we got our news pushed to us through the method of a morning newspaper at our front door, or the local news broadcast at 11 PM. The time and medium of delivery was defined, we needed to adjust our lives in order to receive it.

Today how we gather information is far different. We pull it from various sources when we need it or when it is convenient to our schedules, our expectation is information will always be available on-demand. The pull model is becoming an increasing pervasive method of gathering information, only to store and retrieve it later using the method or medium of our choice.

How does this impact the Agency business? Here are five coffin nails to the traditional agency model...."
Originally posted by slavin_fpo from del.icio.us/slavin_fpo, remediated by yatta on Aug 21, 2006 at 09:20 AM