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August 01, 2006

Chicago Tribune

That's because what motivates a person to e-mail a story is often different from what motivates that person to read one, says Steve Johnson. "Talk to people involved in digital publishing, and mostly they'll tell you that a story rises to the level of being e-mailed when it contains practical advice or cautionary tales -- on travel, say, or diet -- or when it has a 'holy-cow' factor," he writes. "Sometimes that means hard-news stories, as in, 'Holy cow, Israel is dropping bombs in Lebanon.' More often, though, it seems to be on the order of, 'Holy cow, a man tried to molest a cow.'"

Makes sense, and explains the breathless prose style of top headlines on Digg or Cosmo. --MM

Originally posted by Jim Romenesko from Romenesko, ReBlogged by migurski on Aug 1, 2006 at 12:29 PM


Originally posted by Jim Romenesko from Eyebeam reBlog, remediated by yatta on Aug 1, 2006 at 02:05 PM