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July 19, 2006

When Amanda Congdon unceremoniously told the world July 5 she was leaving the popular Rocketboom video blog, it set off a frenzy the likes of which we've never seen in the social media universe. You would have thought that Teri Hatcher was announcing her departure from "Desperate Housewives."

Between July 5 and July 14 (when I am writing this column), Ms. Congdon's exit from Rocketboom generated a staggering 129 news articles plus personal appearances on several major TV news programs, including CNN's "Reliable Sources." Of course, this event was even more magnified in the blogosphere, where it generated some 2,000-plus conversations.

Since she announced her split with Rocketboom, Ms. Congdon has been coy about her future. She did confirm in an e-mail, however, that she signed with the Endeavor talent agency in May. Meanwhile, Rocketboom wasted no time in replacing their star with Joanne Colan, who at one time was with MTV Europe. Ms. Colan will surely see a boost from this smart career move.

Ms. Congdon's departure from Rocketboom and her move to Endeavor will go down as the shot heard round the entertainment world. She is poised to become the first personality to parlay her tremendous online fame into mega-celebrity in the offline world. I'm sure her phone is ringing off the hook and it won't be long before we see her pitching products on TV.

(Continued at MicroPersuasion.)