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July 27, 2006


Kevin Nalty of Cubebreak and Will Video For Food is an evangelist for Revver and their advertising model of video distribution. Both Revver and Kevin believe that video hosting sites should share advertising dollars with content makers by placing ads in videos that, when clicked on by viewers, turns into a small profit for both the hosting site and the videomaker.

Naturally, Kevin is interested in the money making prospects of viral video under this model and his blog/vlog Will Video For Food is rife with tips and tricks for producing potentially viral products.

This morning, he sent me this great video he made in which he plays the role of "Viral Video Broker" and shouts out  to multiple content makers who’s videos have hit the big time….without financial compensation. He’d like to see video makers from sites like YouTube migrate to sites like Revver to rectify what he sees as a financial injustice.

(It wouldn’t hurt  Revver affiliates either. Revver has an affiliate program which gives a 20% commission on all clicks for Revver videos shown on their sites. Cubebreak, I’m sure, is an affiliate.)

As an aside, advertisers are getting free ads, in my opinion, by using click-per-ad tactics. Their commercials are still being viewed (and, as any advertiser knows, internalized by the viewer) without the costs associated with every other advertising scheme. Magazine ads, televsion spots and even the guy on the corner holding up a pizza sign get money for providing visibility, not bringing customers in the door.

I wonder how long this model will continue before internet content providers get wise?

- Anne


Originally posted by lp from loadedpun.com, remediated by yatta on Jul 27, 2006 at 03:28 PM