Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

July 26, 2006

No matter how hard we try to shove the square peg into the round hole, audio and video files, by themselves, are not two-way mediums. In fact, the best we can do, is surround them with other audio or video files, text, SMS, toll-free numbers and other forms of media to attempt to make it a communication medium

It’s one way. Period. And it’s not time-shifted, either. PODCASTING is not time-shifted, like a DVD is not time-shifted. Things that can be time-shifted (like Live TV on the Tivo) are able to because there is an element of real time, passing right now. Podcasting is on-demand, because the audio or video file is always there. We can tell people to talk back, and if they do, it’s later.

I spent nearly 10 hours running a live concert and broadcasting and interacting with the listeners in real time. I say something, they say something back, I respond. The content of my live broadcast was affected by the interaction of the audience at that specific moment in time. Our podcast on the other hand, can’t do that, other than the interaction with the co-hosts.

Another discovery… the vibe is totally different when I’m live. Some folks have a tougher time at live than others– for me, it’s infinitely more natural than to pre-record.

So, portable wifi-enabled audio and video players and phones. Appointment based consumption and participation. Podcasting, the on-demand medium. If you add those together, you make better content and get better content. And it might be possible that MORE people would participate in the conversation.

Cuz now? It’s one-way dialogue. That bugs.


Originally posted by Eric Rice from EricRice.com, remediated by yatta on Jul 26, 2006 at 07:10 PM