June 04, 2006
The latest broadband report from the Pew Internet & American Life Project offers some tantalizing evidence that certain aspects of the digital divide are finally being bridged. For many years, high-speed Internet access was the realm of the elite - generally made up of white, well-off, well-educated suburban families. According to the Pew report, which surveyed respondents during the first quarter of 2006, broadband access is rising across the board. And who's using broadband for online publishing? You might be surprised. I certainly was.
As of March 2006, 42% of all American adults - 84 million people - had a high-speed Internet connection at home, up from 30% the previous year. Amazingly, the 24 million new broadband users surpass the total number of broadband users that were online a scant four years ago.
Home broadband access, 2000-2006. Source: Pew Home Broadband Adoption 2006.
Whites continue to surpass African Americans on broadband access, with 42% of white households having access, compared to 31% of African Americans. At 41%, English-speaking Latinos have reached parity with white households, but the report does not account for the non-English speaking Latinos, who presumably go online much less. Income and education continue to be major barriers, though. While 68% of families earning more than $75,000 a year are online, only 21% of households making $30,000 or less had access. Similarly, (Interestingly, the strongest broadband growth rate occurred in middle-income households making $30,000-$50,000 a year.) 62% of households with someone completing a college degree had broadband, compared to only 17% of households in which no one achieved a high school diploma. So while progress is being made in terms of the racial digital divide, income and education remain enormous roadblocks.
Home broadband demographics. Source: Pew Home Broadband Adoption 2006.
My first reaction to this data was that the jump in broadband access is a direct result of telephone companies lowering the cost of DSL. Many DSL companies have started to offer introductory rates of $15 a month, less than half the typical rate. Indeed, the average cost of DSL in December 2005 was $32, down from $38 in February 2004. (Cable Internet access remained steady at $41.) So it would seem that cost must have been a major factor in getting new customers to switch. But according to the Pew report, this isn't the case. A whopping 57% of respondents cited speed as their primary reason for getting broadband, while only three percent said their reason was the cost of broadband lowering to an affordable level. This suggests that more people are willing to pay for broadband because of the quality of the speed. Perhaps the reasoning behind this is that so many websites now require broadband to function properly, they're egging households into upgrading their Internet access.
The Pew report also takes a look at how broadband households are using the Internet to publish online content. Overall, 35% of Internet users - 48 million people - have posted content to the Internet. Broadband users are more likely to post online content than dialup users - 42% versus 27%. This is especially true of bloggers and people who manage their own websites. While an average of eight percent of Internet users publish their own blog, 11% of broadband users had blogs, compared to only four percent of dialup users. Similarly, while an average of 15% of Internet users published websites, 17% of broadband users did this compared to only 11% of dialup users. (I wonder, though, how many of the respondents said they published a website rather than a blog because they didn't know the term "blog," since some online journaling tools that are essentially blogs don't use that terminology.)
User generated online content. Source: Pew Home Broadband Adoption 2006.
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Demographics of online publishers. Source: Pew Home Broadband Adoption 2006. |
Pew then asked respondents if they had ever done any of these specific activities: shared something they created themselves like a story or a video, created their own webpage, worked on others’ webpages, or created a blog. Not surprisingly, young people were much more likely to say yes. While 43% of respondents ages 18-29 said they had done one of these online publishing activities, only 29% of 50- to 64-year olds said yes, while just 18% of those 65 and older said yes. Meanwhile, race appeared to be a small factor, but in a rather counter-intuitive way: while 32 percent of whites said they had done one of these online publishing activities, 39% of African Americans and 42% of English-speaking Latinos had done so as well. So while whites may continue to use broadband in higher numbers, a higher percentage of African American and Latino broadband users are taking advantage of their access as content publishers. Similarly, income and education gaps are relatively minimal in terms of content production: 32% of users without a high school diploma versus 38% of those with a college degree, and 32% of users earning less than $30,000 a year versus 41% of those making $75,000 or more.
Does the Pew report suggest that the digital divide has been bridged? Hardly. The vast majority of low-income and low-skilled households lag behind, and gaps exist among racial groups, albeit less than before. But as we continue to work to give more people the skills and opportunities to go online, it would seem that more people of different racial, economic and educational backgrounds are taking advantage of those skills and opportunities to contribute online content. To me, this validates the whole notion of bridging the digital divide - democratizing cyberspace and giving people a voice.
It's not about access. It never was. It's about what people do with that access. And more people than ever are using that access to be creators of content, rather than mere consumers of it. -andy
