June 13, 2006
As I mentioned earlier, I'm trying to gather my thoughts, and some data points, before Thursday's Silverdocs panel on producing for multiple platforms. Four of my questions:
- How will mobile video content be different from wired video?
- What do audiences want– and how much money and time will they commit?
- How will the act of creating for the mini-screen alter a filmmaker's approach to larger, stationary, screens?
- How big of a role will user-generated/participatory content (such as Bus Uncle and the like) assume?
Here's where I'm looking for help:
Way back in the early days of mobile video (fall of 2005), iMedia's Roger Park laid out 4 questions, three of which still seem to be open:
- How do marketers track the mobile TV audience?
- Will consumers be willing to pay for content that is front loaded with sponsors?
- Will other networks and studios jump on the mobile TV bandwagon?
- How might the networks charge for commercial time within this mobile channel?
Informa issued a report last week projecting demand for mobile video: From Reuters:
The soccer World Cup in Germany will provide the catalyst for TV services on mobile phones to start taking off, but real growth will occur over the next five years, an industry report said on Wednesday.
Informa Telecoms & Media predicted some 210 million mobile TV subscribers worldwide by 2011, with the Asia-Pacific region leading the way with 95.1 million subscribers followed by Europe at 68.7 million.
"(By) the 2008 Olympics, we'll all be much more prepared to watch TV on our phones and by the 2010 World Cup the infrastructure will be mature and one in 13 mobile phone users worldwide will own a mobile TV handset," said David McQueen, senior analyst at Informa Telecoms & Media.
McQueen goes deeper on his own site:
the soccer World Cup has provided the spark for the launch of a number of broadcast services in Europe, led by 3 in Italy and Debitel in Germany, across DVB-H and T-DMB networks respectively, which it is hoped will ignite a raft of further launches and subscriber uptake..
Informa Telecoms & Media's new released "Mobile TV: Broadcast and Mobile Multimedia" 2006 Strategic Report, handsets built with mobile-broadcast-receiver technologies are expected to find their way into 10% of handsets sales by 2011, representing an expected market of 120 million phones.…Informa Telecoms & Media expects DVB-H to take the largest share of that market…
McQueen asks some of the questions I would like to explore on Thursday;
But ultimately will anyone actually use a mobile TV service and who is it to be targeted at? There are some major issues underlying the success of mobile TV: how, when and for how long will content be consumed whilst on the move and, moreover, how much will users be willing to pay?
and reminds us of the limits of physics:
An initial cause for concern about the viability of the mobile TV service is over the length of battery life achieved on a mobile broadcast device. Trials have shown devices to have up to 4 hours continuous TV play on one battery charge, which should be enough to satiate most consumers' TV viewing in a single day. Indeed, some trials have shown an average viewing time of around 3 hours a week, well within current battery limitations.
So, what kind of programming does the average viewer want to watch during those 3 hours? For that matter, even high consumption urban nomads will "only" be able to view 4 hours at a shot. Thus, long form video is possible but unlikely.
…the success of mobile TV is also reliant on the availability of desirable, popular content to the end user which will determine, to a large extent, how fast consumers adopt the services and devices.
On DLMag, Aaron Azerad explores the alphabet soup of DVB-H, MBMS, and DMB:
A technology which is currently up at the plate for testing is DVB-H (Digital Video Broadband-Handheld), which skips by mobile networks and is broadcasted right to mobile hand-sets. Another alternative which is up for consideration is MBMS (Multimedia Broadcast Multicast Service), which instead of bypassing uses the mobile network to transmit television signals. Yet a third choice is also added into the factor of using DMB (Digital Multimedia Broadcasting) which would serve as a modified version of digital radio currently being used in South Korea, with Germany and Britain looking in… The United States has even jumped in offering their own solution to Mobile TV offering a broadcasted technology called MediaFlo.
Originally posted by bracken from Media SITREP, remediated by yatta on Jun 13, 2006 at 07:56 PM
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drawing from extrastruggle.
We've been having a back channel conversation amongst the trackers at unmediated about how/whether to update the way in which we aggregate, present, and make useable the content on the site, in light of all the various aggregators, digg and its clones, and role model group blog sites that we all consume/use/hate/love. Since we all primarily support open media movements and the freedom of bits and so forth, and with all of us being busy with our primary projects, we are looking for ways to make getting content on the site easier and more streamlined, while making it obvious that we are presenting other sources content. With the availability of open API's for just about any type of media aggegration literally getting past the saturation point, and mashups taking every possible form, we are wondering, is it time to take a step back, or a step forward with how/what we do at umediated? In the course of my surfing today, i found this new site, Boxxet Which just might be the straw that breaks the camel's back in how we all perceive the current mix and match nature of the web as it now stands. What's different about Boxxet from other aggregators and mashups like the newest entry popurls, (which aggregates digg, slashdot, reddit, newsvine, tailrank, and flickr) is that Boxxet is a Website generator. Thats right, just pop in all the urls u want to aggregate (and WHAT from them) choose how u want to format it, plug in the url that u want it to be accessed at... and whammo: Your own site with everyone elses content, and all thats left to do is decide whether googleplex or yahooza is going to be the source of your linklove revenue. And if u have on older domain that u plug this into...well, we all know how the pageranking with search engines work by now. It used to be that u had to have a bit of code knowledge to make all this stuff work. Eyebeam's Re-blog engine which powers this site was not a simple undertaking at the time that Michael Frumin and Michael Migurski put it all together... a half a year before Marc Broadband-mechanicked the term Reblog as his latest buzzword before casting his attention on the ourmedia-meme. (kudo's, kudo's) But now, with the cut and paste mentality of webculture that we at unmediated have helped create, the pace at which people are remixing and repurposing code is accelerating at a rate similar to the curve that we saw with pro-sumer desktop video... almost anyone can do it. I have this sinking feeling in my gut that we will arrive sooner than later at the same existential threshold that the film studios and record labels are squirming under to our joyful cries of "die, dinosaurs, die!". What i am wondering, is how long until my hero of the open-information movement, Cory Doctorow, and the rest of our pals at BB will tolerate re-aggregation and repurposing of his content, (now that he is investing so much more time at the site) before he (or any of one us) screams, "FOUL!" Stewart Butterfield over at Flickr is dealing with this beast at the moment...and i have to admire the dryness with which he states, "I loaded the FlickrCentral pool and firefox got up to using 240mb of ram before dying. So that's not a great user experience, but it's really terrible for Flickr. If it catches on and you don't limit it, we'll have to cut you off :\" Sure, Stewart, blame it on the user experience and firefox. ;) I admire your candor, and personal attention/approach to what has become one of the hottest new BRANDS in Web 2.0 ...that u still have time to be personal and all flickr-fuzzy even after being acquired, but I am sure that your jeans feel like they're fitting a bit tighter all of a sudden. Pretty soon, I expect, a lot of us bell-bottomed infornistas are going to wake up in a similar pair of Jordaches. I'm curious which of us will cut the inseams and sew in another totally different material to keep our style,and which of us will claim that now that we're wearing skintight jeans ("they're really really comfortable...REALLY! You think i should get a pair of Reeboks to go with 'em?"), that the manufacture of bell-bottoms should be forbidden. I point this all out in good humour only to illustrate a point: The times, they are('nt) a changin'>, and Cory just might wake up one day soon in his magic kingdom, and say "Hey, man, where'd all my whuffie go? And he's going to have no choice but to join Walt's pinstripesuits in pushing for copyright extension. It's a pill i hope he (and we) never have to swallow. So i pose the question to our community readers: How do you see unmediated-Are we crossing the boundaries in how we repurpose content? Would you like to see more editorializing? Narrower/Broader scope? Are we a repository of information that you come back to use, or just part of your daily information addiction? Let us know... I, for one, would like to have an idea about what pair of jeans to wear this year ;) michael
Featured Project
Berkeley Conference: Online Video and the Future of Television - Friday, September 30, 2005
This one-day conference brings together archivists, educators, technologists, entrepreneurs, producers, legal experts, and investors to explore the enormous promise offered by the availability of online video and television content. Demonstrations and interactive panel discussions will highlight new video technologies, services, legal issues, and economic models. Participants from diverse – and until now, largely disconnected – specialties will be especially encouraged to interact.
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