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June 08, 2006

CBS RADIO, one of the largest major-market operators in the United States, and Vibes Media, a leading provider of interactive text message and mobile content marketing programs, today announced a nationwide partnership for Vibes' iRadio, an Instant Response Text Messaging Platform.

The agreement provides 25 CBS RADIO stations in New York, Los Angeles and 16 additional U.S. markets the ability to personally engage their listeners in real time and create a wide variety of locally customized radio promotions.

Listeners can participate in promotions and contests from anywhere via the text messaging function on their cell phone. Using iRadio, stations can customize these promotions and contests through Vibes' OptimumAnalysis Tools, effectively tailoring them according to listener response in real time.

Everyone who sends a message receives a response, regardless of service provider. Additionally, listeners can text requests, shout-outs and votes using the cell phone they already have in their hand.

Interactive text messaging programs also add a new dimension to radio sponsorships. Advertisers like the fact that each message to the listener can be tagged with a "powered by" message, making each communication brand-specific.

The partnership will offer premium messaging strategies, with CBS RADIO listeners being able to join mobile clubs that give them access to ringtone and wallpaper downloads.


Originally posted by samc from Daily Wireless, remediated by yatta on Jun 8, 2006 at 07:02 PM