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June 04, 2006

Right on the heels of my Vox post, I came across these words from Rebecca Mead, in an interview given by friend of Hello, Typead Jason Kottke:

Anyone who read my story in the New Yorker will probably understand that I am more interested in bloggers as characters than I am in blogging as a -- yawn -- phenomenon.

Jason linked to the interview in response to her follow up to the You've Got Blog. What's striking to me is how prescient this seems in retrospect. Good blogging, like good films and novels, is character driven. When people treat it like a phenomenom or set of buzzwords, it bombs. When people treat it as a platform for learning about their friends and themselves, it's beautiful.

This leads me to the Sixth Annual Media That Matters Film Festival, which officially launched yesterday. The festival is a project of MediaRights, where I worked for three years, two of those years as Director of Technology. I produced three festival web sites (in 2004 SxSW gave us the best non-profit website award), so naturally I have a special place in my heart for this project. This year's festival may be the best one yet, and it's been awesome to see the momentum build from year to year, especially since I remember when the site was a fraction of the size and importance it is today. Some of the characters you'll find this year - a hip-hop group from Minnesota bringing a hidden camera into an interview with an army recruiter, a community in Michigan fighting the rising costs of water and, also in Michigan, Asparagus farmers talking about why eating (and growing) local food is so important.

MediaRights and Vox are both going to be huge hits because they are character driven ideas made into websites, and they both solve real problems in our world. Vox and MediaRights both help people communicate with the world about the things that they feel passionate about. MediaRights puts these passions on DVD, streams them to millions of web visitors and tours them to six continents, and Vox helps you communicate not just with the world but also with those closest to you.


Originally posted by David Jacobs from hello, typepad, remediated by yatta on Jun 4, 2006 at 01:29 PM