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May 12, 2006

I'm stunned by a statistic in a RTNDA/Ball State University survey of local TV and radio websites. Get this, 50% of TV news directors surveyed say they don't know if their station's site is profitable. Since the level of profitability of a station's website has a direct correlation with how well a news director can defend his/her level of spending (let alone make intelligent resource reallocation decisions), don't you think EVERY news director should know this little detail? And if the station isn't breaking out these numbers, they should. Anyway, the survey is here ("TV Websites Helping the Bottom Line"), but it's for RTNDA members only. So I posted a couple more stats below...Survey of news directors regarding TV and radio websites.

What do users want from your site?

1. Local weather
2. Local news
3. Money news
4. Other information
5. Entertainment news
6. Headlines
7. Local sports
8. Weather elsewhere
9. Live cameras
10. Traffic

What's your web content staffing (TV)?

Markets 1-25 -- 2.24 full-time, .47 part-time
Markets 26-50 -- 1.34 full-time, 2.55 part-time
Markets 51-100 -- 1.64 full-time, 2.07 part-time
Markets 100-150 -- 1.37 full-time, 3.04 part-time
Markets 151+ -- 1.32 full-time, 2.08 part-time

(Source: RTNDA/Ball State University)


Originally from Lost Remote, remediated by yatta on May 12, 2006 at 09:01 AM