Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

May 10, 2006

I just stumbled across a cool tool on Media Post that lets you evaluate new “quality” product placements each week. It’s powered by iTVX, a firm that measures the quality of product placements. 50 different variables are simultaneously calculated to reflect the quality of the product placement. Measuring something so abstract will never be perfect, but it’s one cool tool!
Originally from Lost Remote, remediated by yatta on May 10, 2006 at 12:52 PM