Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

May 24, 2006

Just finished serving on a panel about podcasting and video blogging. At heart is the question: is there a business in this space? Yes, no, and maybe. Sorry, but that's the answer. Truth is it can be part of a business right now, but only as part of an overall delivery strategy. Podcasting, especially in news, only works in a very narrow segment of your audience and content. It's the reason why you need to think about original non-news content. In case anyone doubted how easy it is to podcast, I made one in front of the audience - complete with pompous, overblown, old-school broadcast news music. Fun.
Originally from Lost Remote, remediated by yatta on May 24, 2006 at 05:59 PM