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unmediated

 

May 04, 2006

Robert Young writes:


In my view, the big reason why it’s so difficult for programmers to pick potential winners is due to the inefficiency and limitations of the broadcast medium itself. Due to the scarcity of prime time slots that’s inherent in the linear programming format, programmers are forced to choose a very small percentage of available projects/shows. So for every project that gets the green light, there are countless others that didn’t make the cut. And the probability that potential winners were rejected is very high. As Mark points out himself, some of today’s top rated shows like “Lost”, “Desperate Housewives” and “American Idol” almost didn’t make it on the air. But what if programmers didn’t have to take such high risks and they didn’t have to choose that one from a pool of a hundred or a thousand. So instead of making that one big bet, what if they took the same development dollars and spread it out amongst a number of different projects. This is precisely what Internet TV will allow them to do… something they really couldn’t do effectively and efficiently on broadcast TV.

(Now if we can just solve that IPTV scalability problem.... -kc.)


Originally posted by rajesh from Emergic, remediated by yatta on May 4, 2006 at 10:28 PM