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May 22, 2006

One of the problems that arises when companies try to import physical-world restrictions into the digital world is that the idea of ownership becomes hard to define, if not meaningless. When somebody buys a track on iTunes do they own something tangible (it would seem not), or do they simply own the right to listen to it on a specific device (which isn't really ownership)? The big media companies would rather not deal with this question, but they may have to since the current restrictions and DRM schemes prevent people from enjoying media as they please. For example, if people had more flexibility with the various movie download offerings, there's a good chance they'd be more inclined to use them. As it is, pirated versions are much more flexible (and thus useful). Now a new company is hoping to solve this problem with a system that specifically sells the right to access a given piece of media. In a perfect implementation, it would be completely device neutral, and have the added benefit of allowing the user to re-download all of their media should, say, their hard drive crash. The model would be similar to a subscription news site, which can be accessed from any device assuming the user has the password. The biggest challenge, with a system like this is getting various device makers and media companies to agree on a system. Similar systems in the past have run into these problems. Given how much restrictiveness helps a company like Apple, it's unlikely that they'll play along. Such a scheme won't solve all of the problems with DRM, but ensuring that when somebody buys a media file they can play it or use it anywhere, would certainly be an improvement.
Originally posted by Joe from Techdirt, remediated by yatta on May 22, 2006 at 10:20 PM