Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

May 14, 2006

In what has clearly been a busy day for Panasonic, the company today announced that it has begun developing technology to record HD video onto Secure Digital (SD) cards using the AVCHD format. This format, which was also announced today, will be implemented in the DVD camcorder, as well.

"Panasonic's efforts to develop the technology to record HD images onto SD Memory Cards and construct a new playback and editing environment, in addition to its establishing the AVCHD standard for 8 cm DVDs, will serve to further stimulate development of products that take advantage of the characteristics of both media," said Mr. Akihiro Nakatani, Director of Video Camera Business Unit, Panasonic AVC Networks Company.

The manufacturer has already put one SD-based camcorder on the market, the standard definition SDR-S100, which was released in September of last year. Panasonic did not specify any specific models, either DVD or SD-based, that will utilize the AVCHD format. Burt Desmond, Vice President of the Optical Group in Charge Product and Marketing, was able to confirm, however, that the public could expect to see products delivered "in late 2006 or early 2007, depending on the market."