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unmediated

 

April 09, 2006

"This idea of limited access to the masses is at the core of the mass media model, and it drives the strategic thinking of the mainstream. In this restricted environment, the entire enterprise is built on the company's brand, something about which I've written extensively. After all, nothing is more important in a mass market than a powerful brand, because manipulating the way it stands out is what gets attention when exposed to all those people."
Originally from The Pomo Blog, remediated by yatta on Apr 9, 2006 at 01:14 PM