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April 07, 2006

National Public Radio will become the first major media company to deliver podcasts to mobile phone users using Melodeo software. NPR will deliver 45 of its podcasts, which including All Songs Considered, NPR Story of the Day, and On Gambling with Mike Pesca.

Melodeo helped develop and launch the AOL mobile instant-messaging client as well as the T9 software that’s now embedded on more than one billion handsets.

Their Mobilcast software can be downloaded free, and turns any handset into a portable audio device. Melodeo works on Symbian Series 60, Java, Windows Mobile, and BREW phones, and can build the client directly into handsets. Details are available at the Mobilecast site.

While iTunes has pulled many new listeners into podcasting, it hasn't been a wireless experience. With Mobilcast, no special cellphone is required. Here's a list of current MobilCast programs by category.

NPR has done much more than simply repurpose its own material for podcasts. The radio giant is hosting podcasts for member stations, and selling and splitting underwriting revenues with them. Plus, it's launched three original podcasts under the new alt.NPR brand as an incubator for edgier content. NPR content is available on Mobilcast immediately. It digitally encrypts each file, so every purchased song becomes specific to the individual user. NPR podcasts are free.

The NPR podcast directory now includes 195 podcasts. The original 17 podcasts it offered last August have been downloaded more than 5 million times (as of 6 months ago).

Podcast Alley and Podcasts.Yahoo index thousands of great programs. In October, Apple cut a deal with Disney to make popular tv shows on the ABC network available for the video iPod on iTunes for $1.99. CBS and NBC have made similar forays into online content.

Rob Greenlee is Sr. Marketing Manager for Seattle-based Melodeo. He is also a long-time host, producer and founder of the wonderfully produced WebTalk Radio program (right).


Originally posted by samc from Daily Wireless, remediated by yatta on Apr 7, 2006 at 01:04 PM