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April 26, 2006

When I was at Columbia a couple of weeks ago on a journalism panel, I met Maria D'vari who just e-mailed me a report by Growing Audience which mentions (on page 3) Rocketboom in the context of portraying a fictional character in a new digital world (how's that for a prepositional run?)

Understanding the Media Landscape, for the American Society of Newspaper Editors and the Newspaper Association of America :

• The number of prime-time network TV watchers has
declined 30 percent in the past 10 years.

• Cable market penetration in 2005 hit a 13-year low of 64.8
percent, with viewers migrating to other video sources
such as satellite television services (20.2 percent)

• When 18-34 year olds were asked about their top media
choices, 46 percent said the Internet and 35 percent said TV

• Even older Americans are changing: 61 percent of those
55 and older say they use the Internet more this year than
last and about 44 percent said they watch TV and read
newspapers less

• Viewership for the three nightly network newscasts
declined 45 percent from 1980 to 2004

• Local early evening news lost 16 percent of their audi-
ence share from 1997 to 2003, while local late news lost
18 percent during that period

• 80 percent of online adults used the Internet for news
in the past 7 days and about 26 percent said that use
reduces their use of traditional news sources


Originally posted by Rocketboom from Dembot, remediated by yatta on Apr 26, 2006 at 02:04 PM