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March 14, 2006

For quite some time now, plenty of people have been pointing out that for all the whining from the movie industry that BitTorrent and the simultaneous release of DVDs and films in theaters, the real issue was that the theater owners have completely forgotten that going to the movies is a social experience -- and if the experience was improved, more people would be willing to go. Instead, they give paying customers lectures and treat them like thieves. At least some companies are trying to provide new technologies to improve the pre-show experience with the ability to play games from in-seat consoles or via mobile phones. It's a nice feature -- and probably beats the traditional pre-movie trivia, but it still seems to be too narrowly focused. No one goes to the theater for the pre-show entertainment. Making it less annoying isn't exactly a selling point. Also, the article doesn't indicate it directly, but seems to imply that some theaters are looking to push ads to mobile phones as well, for those who participate in these games. Talk about killing off whatever advantage such a system would give the theaters.
Originally posted by Mike from Techdirt, remediated by yatta on Mar 14, 2006 at 10:44 AM