Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

March 28, 2006

Financial Times writes (via Yahoo News):

Mobile phone users are unlikely to pay extra to access the growing range of video and audio content available on their phones, according to a global KPMG survey. This trend could push operators into rethinking their business models.
...
"Mobile service providers will need to stop thinking of converged services purely as a revenue booster," said Sean Collins, global chair of KPMG's communications practice.

ider them as a churn reduction tool, allowing them to present a much more stable, loyal subscriber base which should be attractive to advertisers and digital commerce partners."


Originally posted by rajesh from Emergic, remediated by yatta on Mar 28, 2006 at 10:09 PM