Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

March 14, 2006

[via many2many]

Danah Boyd has posted a crib of a talk that she gave at Etech 2006 about “G/localization: When Global Information and Local Interaction Collide”. Definitely worth a read:

Glocalization is the ugliness that ensues when the global and local are shoved uncomfortably into the same concept. It doesn't sit well on your palette, it doesn't have a nice euphoric ring. It implies all sorts of linguistic and cognitive discomfort. This is the state of the global and local in digital communities. We have all sorts of local cultures connected through a global network, resulting in all sorts of ugly tensions. Designers who work with networks must face these tensions and design to take advantage of the global while not destroying the local. This is a hefty challenge and one that i want us to dive into.

I want to talk about what it means to connect the global and local together in technology and how this affects the design process. I want to talk about why social software must address glocalization in order to succeed. This means thinking about all sorts of squishy stuff like language, economics, policy, culture, social relations, and values. These are not just issues for marketing or business; they directly affect how people use your technologies and, thus, how you must design them.

The digital era has allowed us to cross space and time, engage with people in a far-off time zone as though they were just next door, do business with people around the world, and develop information systems that potentially network us all closer and closer every day. Yet, people don't live in a global world - they are more concerned with the cultures in which they participate.


Originally from Smart Mobs, remediated by yatta on Mar 14, 2006 at 10:44 AM