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February 16, 2006


Virtual cellular operator Helio, spun off from the Earthlink + SK Telecom partnership, today announced its planned services and phones for a launch this spring. The Earthlink Blog has more details.

Helio will feature MySpace Mobile at launch, offering mobile access to the MySpace community from Helio phones, including moblogging. MySpace On Helio will essentially give the 55 million MySpace users an opportunity to disconnect from their PCs and access their email, bulletins, profiles, blogs, and photos from their mobile phones.

MySpace.com is the second-most-viewed-website in the U.S.—just behind Yahoo (Research), and ahead of Google (Research) -- and accounts for 12 percent of online advertising.

The two phones are dubbed the Hero and the Kickflip. The Hero (previously known as the Pantech 8300) is a slider with stereo speakers. The Kickflip, made by VK Mobile, is a "pearlescent" phone with a spring-assisted swivel mechanism that opens in either direction.

Both phones are CDMA EV-DO with QVGA displays, 2 megapixel cameras, 70 MB of memory, microSD memory card slots, and speakerphone. All Helio phones will come with an MP3 music player, MPEG-4 streaming video, and Mobile Flash for interactive content.

EarthLink and SK Telecom, Helio's parent companies, are investing $440 million to launch the new carrier. News Corp., bought MySpace last year for $580 million.

SK Telecom, Korea's largest mobile operator, is also one of the big carriers launching WiBro this year. Rupert Murdock, who owns MySpace, also owns DirecTV, which will announce a WiMAX plan of its own in a few weeks.

SK Telecom and EarthLink announced their mobile virtual network plans in January 2005. At the time, the companies said they thought they could attract 3 million subscribers by 2009. Other US mobile virtual network operators (MVNOs), include Amp'd, ESPN Mobile, Virgin Mobile and Qwest Wireless. Verizon Wireless announced its own deal with MySpace yesterday.

It's still not clear which carrier Helio will use for spectrum -- Sprint would be the most likely candidate. What spectrum will Murdock will use for (yet to be announced) Mobile Video? One guess would be Intel-backed DVB-H from Modeo, the Crown Castle backed 1.7 GHz system.

Murdock's quad play may now be coming in focus; television (DirecTV), cellular (Helio), mobile video (Modeo) and for Mobile WiMAX it would likely use Sprint and Clearwire spectrum at 2.5 GHz.



Originally posted by samc from Daily Wireless, remediated by yatta on Feb 16, 2006 at 03:34 PM