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February 13, 2006

New York Magazine has an interesting, albeit predictable, analysis of the blogosphere today called The Blog Establishment. The emerging hierarchy of the New New Media. The pieces examine how there really is an elite among bloggers, and that those with a good idea and the passion to compete are often shut out by the big boys.

Folks, if all you're looking for is the business and competitive angle of this phenomenon, you're going to find it. In so doing, however, you'll miss what's really taking place, and that will lead you to mistakes in attempts to participate therein. This otherwise excellent piece of work begins with the assumption that the purpose of getting into blogging is to reach the largest audience possible and monetize that audience through advertising. If not, how do you explain a line like this:

"...if you talk to many of today’s bloggers, they’ll complain that the game seems fixed. They’ve targeted one of the more lucrative niches--gossip or politics or gadgets (or sex, of course)--yet they cannot reach anywhere close to the size of the existing big blogs."
This article is absolutely true -- but only from a limited perspective. The hierarchy mentioned does exist. There are smart people manipulating the system for audience. This side of the blogosphere indeed parrots mainstream media, and it's what the MSM "feels" whenever it speaks of bloggers.

(Continued at The Pomo Blog.)


Originally from The Pomo Blog, remediated by yatta on Feb 13, 2006 at 05:11 PM