Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

February 09, 2006

"I instantly realized that we could use the same wireless technology, that worked so well on a commercial level, to mobilize thousands of activists instantly,"
...
The nomination of John Roberts to the Supreme Court was the first test of Alpert and PFAW's collaboration. "We got an opt-in rate that was 5 times better then any opt in rate our commercial entertainment campaign ever received," says Alpert.
Originally posted by djacobs from del.icio.us/tag/unmediated, remediated by yatta on Feb 9, 2006 at 12:13 PM