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February 11, 2006

BusinessWeek online will publish this article tomorrow describing the acquisition dealing a year ago between the CEOs of Adobe and Macromedia, and the meshing in the aftermath of the two digitally creative companies. The merger story is interesting and the integration plans between software promising. Vision beyond is sketched as well:

That's just using existing technology. Already a team of Adobe and Macromedia developers have started an innovative project to create a new version of Reader. Instead of just letting people view documents or fill out forms, it will run media-rich interactive Web applications thanks to the combination of Reader and Flash. The goal will be to install it on a majority of computers, just like Reader and Flash Player.

ng more revenue and profit out of the ubiquity of the two technologies. Plans are to build similar prevalence on phones and consumer devices. While deals have been announced with Nokia (NOK), Samsung, and LG, Adobe has also closed deals with all of the world's six largest handset makers. This quarter 66 million phones will have Flash up 50% over last quarter. If Chizen has his way, the new Adobe will find itself smack in the middle of every sexy trend from Web 2.0 to mobile content. Not bad for a company once criticized for not getting the Web.
Via FlashForward blog


Originally from Smart Mobs, remediated by yatta on Feb 11, 2006 at 09:58 PM


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