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January 28, 2006

Internet marketing is nothing new for the industry, but marketers are increasingly teaming up with TV producers to create original Web content, hoping to create a buzz and involve the audience in a whole new way.

Moreover, that content is increasingly being written under the guise of a show's fictional characters. The character Barney from CBS' "How I Met Your Mother" also has a blog, as does Dave Groves of ABC's "Invasion".

Originally posted by regine from del.icio.us/regine, remediated by yatta on Jan 28, 2006 at 08:48 PM