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January 12, 2006

Here's a thought to ponder on paid-vs.-free content from the article "Shifting stars: Why Howard Stern, Ted Koppel and New York Times columnists are moving from free to fee media by Fortune reporter Marc Gunther:
"Ironic, isn't it? Only big stars have the clout to persuade people to pay to hear what they have to say. But by doing so, those stars get a little smaller."
Here's what I think will happen. Yes, those big stars will get knocked down a notch as their content moves from free access to paid. At the same time, new stars created online (...)

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