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January 12, 2006

The networks and some cable channels are quietly signing up for new services that basically deliver “ratings” for their ads. Nielsen Media now offers minute-by-minute measurements to determine the effectiveness of ads. Based on thousands of daily Internet surveys, IAG Research is able to determine which ads are watched most attentively. This summer, MediaCheck hopes to have its measurement boxes in 35,000 homes in 4 to 7 cities to see how viewers respond to ads for both live and recorded programs. As IAG CEO Alan Gould says, "The new currency is measuring engagement." Seems like television is on its way to becoming as accountable as the Internet.
Originally from Lost Remote, remediated by yatta on Jan 12, 2006 at 09:29 PM