Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

December 29, 2005

If your website's message boards read like a men's locker room, that's a clue that you may be out of sync with society. A new report from the Pew Internet and American Life project points out that women now outnumber men online in the United States, and that's especially true in the troublesome (for newspapers) 18-29 age bracket.

Are they showing up on your site? Women tend to use the Internet somewhat differently than men. While there's not a lot of difference in many utility applications, women seem more focused on using the Internet to connect with other people, (...)

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