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unmediated

 

November 03, 2005

This is the 51st essay in the series "TV News in a Postmodern World," and it's the beginning of a new drift in the series. That's because I firmly believe that the creation of all news in our increasingly postmodern world will be unbundled -- that is to say disconnected from the "packaging" of the media we currently offer. Therefore, I view discussions about anything other than unbundled media to be increasingly irrelevant, and I want to devote my time to what I view as most important. Future essays will likely assume knowledge presented in this one.

People call this "media 2.0," but that term conjures the MBA-speak of a bubble to me. I'll call it simply "unbundled media."

The disruptive technologies of the personal media revolution produce unbundled media, and that's one of its value propositions. Mainstream media is playing with it by an occasional toe dip into the pond, but we will never discover what's really possible in so doing. We have to let go of the bundle before that can happen, because the bundle blinds us to the new reality.

(Continued at The Pomo Blog)


Originally from The Pomo Blog, remediated by yatta on Nov 3, 2005 at 09:09 PM