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October 10, 2005

Yahoo! Podcasts is a new beta service, that lets consumers find and listen to new audio programs PodTech's John Furrier got an exclusive interview with Yahoo's Chief Product Officer, Geoff Ralston.

PodTech John Furrier:
Yahoo is launching podcast. It's a big site. It's huge for podcasting. iTunes started in the summer. Yahoo now follows suit. How do you see this evolving?

Yahoo's Geoff Ralston:
We've been watching podcasts for a long time. It's the way people want to consume this kind of content out there. Podcasts are where Internet radio meets Web 2.0. At Yahoo we've been really focused to bring in to the experience of consuming whatever kind of content - text, audio, or video - the concept of personalized experiences and community based experiences and that is what podcasting really is. We think this (podcasting) just an example of how people in web 2.0, 3.0, and 4.0 are going to get this kind of content. To bring it to whatever device they want to consume it on and wherever they want to consume it and then take it home with them and use it.

PodTech John Furrier:
This is great news for podcasters. What is your message to podcasters? Are you going to be open? Are your reaching out to the community? Explain your approach to podcasters? What is the message that you're sending with this system?

Yahoo's Geoff Ralston:
We want this to be as open as possible on both ends. We want to work with every device - however a user of Yahoo podcasts wants to consume their podcast, wherever they want to do it, whatever device, and on whatever jukebox. We're going to work with them (jukeboxes) and we're going to work with as many standards as possible using standard pcast format to integrate with a jukebox.

You can listen to podcasts right on your computer, or you can listen to it right on the web itself. On the other end, we want to be as comprehensive as possible. If you have a podcast we're going to find you, and if we haven't found you then you can come to our website and give us your RSS feed and we'll get it into our index within 24 hours.

PodTech John Furrier:
What you're saying is that it's a social filter. You guys are using the social fabric of what Yahoo already has built and letting that social community filtering be part of the system.

Yahoo's Geoff Ralston:
There is nothing so web 2.0 as it being a social experience. The web went from being very static and very impersonal to being much more humanistic and social. To me Web 2.0 is about nothing more than that.

PodTech John Furrier:
How do you see podcasting evolving over the next few years?

Yahoo's Geoff Ralston:
We think that podcasts, audio content, and sorts of different content will find themselves wherever there is content, wherever there are events that occur. There are going to be lots of different ways for people to consume that information as well as - and this is important - to create that information. So we will have a huge growing group of people who are going to create podcasts, videocasts, and any kind of casts you want. And that content will appear "automagically" - by the intelligence of companies like Yahoo - in the right place at the right time.

181" target=new>PodTech has more.

Additional details are available from C/Net, ZD Net, MSNBC, Business Week and Podcasting News.

Meanwhile, Google Reader, is new beta service that aggregates news and updates from selected sites. It lets users subscribe to material from the sites and create a reading list that they can sort and organize.


Originally posted by samc from Daily Wireless, remediated by yatta on Oct 10, 2005 at 12:16 PM