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October 20, 2005

Viewers can sign up for their free membership.... Each afternoon, members watch Days of our Lives, log on to "Daily Rewards" through nbc.com/days or daysofourlives.com and enter the correct answer to a question from that day's episode in order to earn valuable My Sony points. Members can easily redeem these points for substantial savings on Sony merchandise such as the latest consumer electronics, DVDs, CDs, and more.
"We are blessed and thankful that Days of our Lives fans are some of the most fervent television viewers and online participants in the world, and this innovative program will not only help us reward that loyalty, but continue to reach new viewers in the 18-34 demographic..."

Originally posted by filmstreet from del.icio.us/filmstreet, remediated by yatta on Oct 20, 2005 at 09:56 AM