Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

September 27, 2005

The BBC reports on a survey that finds consumers are starting to use weblogs, or blogs, as guides to what they should and shouldn't buy."The survey suggests that blogs could soon rival other media as sources of trustworthy information about products and services. In the survey of attitudes to blogs most of those questioned, 77%, said they thought the regularly updated web journals were a useful way to get insights into the products or services they should buy.As many blogs were the work of individuals, many believed that they were more honest and reliable because they were not subject to the same marketing pressures as corporate or commercial websites".

Shoppers use blogs for bargains


Originally from Smart Mobs, remediated by yatta on Sep 27, 2005 at 06:39 PM