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August 02, 2005

: So says News.com: Yahoo will launch a self-serve advertising platform for bloggers and other small Web publishers, on Wednesday. Like Google's service, Yahoo's product will display contextual ads, with CPA split.
Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology.
In April, Yahoo formally renamed Overture Services to Yahoo Search Marketing. Overture had served ads to publisher Web pages since 2003, in a program called Content Match, but it only catered to large publishers, such as The Financial Times.

Via PaidContent.org


Originally posted by rali from PaidContent.org, remediated by yatta on Aug 2, 2005 at 06:07 PM