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August 08, 2005

David Pescovitz: BB pal Douglas Rushkoff, whose new book Get Back In The Box: Innovation from the Inside Out comes out in December, lays out why he thinks Al Gore's Current TV was a missed opportunity. Doug participated in some of the first brainstorming sessions for Current TV and he's disappointed with what it evolved into. From his blog entry:
I've never raised money, never done a multi-million-dollar project, never had to deal with investors. But television is a powerful force - a powerful medium. A very strong flavor to bring into the recipe.

But it's also *last* century's big medium. It's not the best platform for a participatory media movement. And so the priorities of the project, understandably, shifted to the priorities of TV: looking cool, creating an aspirational culture, and so on.

On the first broadcast day, one of the hosts said it all: "send us your tapes, and if we think it's cool and relevant, we'll put it on the air." If *they* think so. Because they're the arbiters of cool and relevant. And who are "they"? Former programming executives from other TV stations.

I like Al Gore, and I like most of the people I know who are over at Current. They are well-meaning, and they are not dumb. But cable television is not the place to launch the great interactive media experiment for the 21st Century. The great cable TV revolution already happened with CNN and MTV. Those were the watershed cable innovations, along with payTV channels like HBO. It already happened.

The "next big thing" in media will not happen on TV - or at least not primarily on TV. It will happen on or through the Internet. The great possibility here was that Al Gore's vision and the goodwill his presence generated could have been enough to surmount the challenges of making a new kind of media. He had my vote, as well as my promise of support. Yes, there were a great many of us who were willing to work for free to help create a participatory mediaspace. That's how the Internet culture of which we're all a part really developed in the first place.
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Originally posted by David Pescovitz from Eyebeam reBlog, remediated by yatta on Aug 8, 2005 at 12:45 PM