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August 15, 2005

Tristan Lewis reports that NPR is dropping Audible while it develops "a new strategy for making NPR content downloadable and portable".

The main problem will be what in sales they call call "channel conflicts", which are more political than technical. NPR essentially wholesales programming to local stations, which retail them to listeners. The new strategies will need to help, rather than hurt, local stations and networks, which are the final "sales channel" of programming to listeners (and sponsors).