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unmediated

 

August 11, 2005

ClickZ writes on the near future of contextual advertising: "The next round of competitive development, then, won't necessarily be on the revenue-share front (i.e., who gives away the biggest share). Instead, there'll be an increasing push to give publishers a finer level of control over the ads that appear on their pages."

Via MIT Advertising Lab: future of advertising and advertising technology