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August 22, 2005

For the past 50 years, the media equation has most often been solved for the largest audience.

That is changing and its happening pretty quickly, brought on largely by digital media.

I think the media equation is going to get solved for attention, passion, relevance, and meaning going forward.

I need a good word for the combination of all of those metrics, but for now I am going to use impact.

I often come to these realizations by a series of conversations and this one was brought on by three of them.

The first was a lunch with a friend in the music business.

The second was an email exchange with my high school friend and frequent commenter Tony Alva.

And the third was an extended discussion about video blogging with Heather Green of the terrific Business Week blog called Blogspotting....

(Continued at A VC. -kc.)


Originally posted by Fred from A VC, remediated by yatta on Aug 22, 2005 at 12:46 PM