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July 29, 2005

At the annual meeting of the Cable & Telecommunications Association for Marketing, or CTAM, in Philadelphia this week, the big buzz was about mobility, says Wired Magazine.

The so-called triple play, where cable companies offer TV, Internet and telephone service is so last year. Now it's the quadruple play -- including a wireless platform.

After all, customers now want to take their entertainment and communications with them everywhere they go. The last thing cable operators want is to be left out of that party.

"The winners and losers are going to be determined by issues like portability and mobility," said Lindsay Gardner, executive VP of affiliate sales and marketing at Fox Cable Networks.

"We think the quadruple play is right there," said Peter Weedfald, senior VP of sales and marketing at Samsung's consumer electronics division. He urges more cooperation between gadget makers and the cable industry. "We can't do it alone. Selling cold steel does nothing for us."

Cable operators are also discussing partnerships with traditional wireless firms to integrate mobile voice and data services into the bundle of cable services offered to consumers.

"The wireless phone is becoming the third screen of their life," said John Garcia, Sprint's senior VP of sales and distribution. "They want this phone to do everything that their TV does and everything that their PC does."

Ideas floating around CTAM included allowing customers to program their digital video recorders from a mobile phone and letting them access video content on their mobile device as seamlessly as they access "video on demand" programming at home.

After all, cable execs are well aware that telcos, many of which already have wireless subsidiaries, are uniquely positioned to offer a wireless component as they roll out their own video, voice and data packages.

"It's really going to be on any device anywhere," said Robert Ingalls, president of Verizon's retail markets group. "We talk about time shifting. It's going to be place shifting."

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Originally posted by samc from Daily Wireless, remediated by yatta on Jul 29, 2005 at 02:57 PM