July 12, 2005
Something is up. People are behaving strangely and unlike the family friend that used to become apoplectic when the quarterback on the television clearly disregarded his urgent instructions to "Pass! Get rid of the ball boy! Pass!!!", it seems to me that now, when WE talk to the TV, the TV not only listens but talks back.
According to a post by Tomi T Ahonen who's the co-author of Communities Dominate Brands and the blog by the same name:
SMS-to-TV is already one of the largest "Value-Add Service" revenues for the mobile telecoms industry, right behind ringing tones, logos and games. Already a billion-dollar business in its own right. Endemol, the producer of "Big Brother" earns 25% of its revenues from SMS voting etc. In An Italian SMS dating service on TV generates 5 million Euros per year, while the birthplace of SMS-to-TV has innovated with over 20 separate "shows" and content all based on SMS-to-TV. Starting from the rapidly world-conquering SMS-to-TV chat, to SMS games to the latest, SMS-to-TV Rap. Yes, if you feel you would make the next 50 Cent, Nelly or P. Diddy, then just send your lyrics to the TV screen where the animated digital rapper will perform your rhymes.
SMS-to-TV is the most profitable TV content of all time. With premium SMS charges anywhere from 5 times to 10 times to even 20 times more than regular SMS text messages, and as 1000 messages come in per hour, 5 hours per night, 365 days a year, on three commercial networks in Finland, YOU do the math.
(Continued at The Mobile Technology Weblog)
Hi Unmediated
(Cool name for a blogsite). I absolutely loved that title for this story and link. "Talk to the hand." Great, very funny !!!
About the actual posting of my original story that was picked up by the Mobile Weblog and kindly excerpted here by you, I urge you to keep a very close eye on that space. I am talking regularly to the interested parties in the TV and mobile convergence space, from handset makers and wireless carriers/mobile operators; to the TV broadcasters; and onto the advertisers. I just spoke at length on "3G TV" at the big 3G telecoms event in Barcelona and do various media, advertising and telecoms events monthly with these themes.
For example just over the past few weeks here in the UK, ITV, one of the big broadcast networks, announced that they are going to "roll out interactive entertainment formats across all areas of the schedule". Trust me, that is not e-mail or the "red button" of digital TV. Interactive means mobile phone, and mostly text messaging and picture messaging. As the big TV producers get into the game and "learn" to utilise interactivity, you can be sure it will spread and we'll see it in all kinds of surprising contexts.
Also here in London the 7/7 bombings became the first ever true citizen journalist TV event, where the majority of the content, for the first time in a global news story, were sources actually from cameraphones from citizens on the spot. The BBC alone received over 700 videoclips.
If you are interested in these concepts, keep an eye on our blogsite www.communities-dominate.blogs.com and of course read my fourth book, the only business book to discuss how to engage digital communities and the newly empowered customer. The book is called Communities Dominate Brands. It is available at Amazon and all major booksellers worldwide. There are links to opinions and excerpts at our blogsite.
Dominate !
Tomi Ahonen :-)
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unmediated.av:
The Weekly Show
drawing from extrastruggle.
We've been having a back channel conversation amongst the trackers at unmediated about how/whether to update the way in which we aggregate, present, and make useable the content on the site, in light of all the various aggregators, digg and its clones, and role model group blog sites that we all consume/use/hate/love. Since we all primarily support open media movements and the freedom of bits and so forth, and with all of us being busy with our primary projects, we are looking for ways to make getting content on the site easier and more streamlined, while making it obvious that we are presenting other sources content. With the availability of open API's for just about any type of media aggegration literally getting past the saturation point, and mashups taking every possible form, we are wondering, is it time to take a step back, or a step forward with how/what we do at umediated? In the course of my surfing today, i found this new site, Boxxet Which just might be the straw that breaks the camel's back in how we all perceive the current mix and match nature of the web as it now stands. What's different about Boxxet from other aggregators and mashups like the newest entry popurls, (which aggregates digg, slashdot, reddit, newsvine, tailrank, and flickr) is that Boxxet is a Website generator. Thats right, just pop in all the urls u want to aggregate (and WHAT from them) choose how u want to format it, plug in the url that u want it to be accessed at... and whammo: Your own site with everyone elses content, and all thats left to do is decide whether googleplex or yahooza is going to be the source of your linklove revenue. And if u have on older domain that u plug this into...well, we all know how the pageranking with search engines work by now. It used to be that u had to have a bit of code knowledge to make all this stuff work. Eyebeam's Re-blog engine which powers this site was not a simple undertaking at the time that Michael Frumin and Michael Migurski put it all together... a half a year before Marc Broadband-mechanicked the term Reblog as his latest buzzword before casting his attention on the ourmedia-meme. (kudo's, kudo's) But now, with the cut and paste mentality of webculture that we at unmediated have helped create, the pace at which people are remixing and repurposing code is accelerating at a rate similar to the curve that we saw with pro-sumer desktop video... almost anyone can do it. I have this sinking feeling in my gut that we will arrive sooner than later at the same existential threshold that the film studios and record labels are squirming under to our joyful cries of "die, dinosaurs, die!". What i am wondering, is how long until my hero of the open-information movement, Cory Doctorow, and the rest of our pals at BB will tolerate re-aggregation and repurposing of his content, (now that he is investing so much more time at the site) before he (or any of one us) screams, "FOUL!" Stewart Butterfield over at Flickr is dealing with this beast at the moment...and i have to admire the dryness with which he states, "I loaded the FlickrCentral pool and firefox got up to using 240mb of ram before dying. So that's not a great user experience, but it's really terrible for Flickr. If it catches on and you don't limit it, we'll have to cut you off :\" Sure, Stewart, blame it on the user experience and firefox. ;) I admire your candor, and personal attention/approach to what has become one of the hottest new BRANDS in Web 2.0 ...that u still have time to be personal and all flickr-fuzzy even after being acquired, but I am sure that your jeans feel like they're fitting a bit tighter all of a sudden. Pretty soon, I expect, a lot of us bell-bottomed infornistas are going to wake up in a similar pair of Jordaches. I'm curious which of us will cut the inseams and sew in another totally different material to keep our style,and which of us will claim that now that we're wearing skintight jeans ("they're really really comfortable...REALLY! You think i should get a pair of Reeboks to go with 'em?"), that the manufacture of bell-bottoms should be forbidden. I point this all out in good humour only to illustrate a point: The times, they are('nt) a changin'>, and Cory just might wake up one day soon in his magic kingdom, and say "Hey, man, where'd all my whuffie go? And he's going to have no choice but to join Walt's pinstripesuits in pushing for copyright extension. It's a pill i hope he (and we) never have to swallow. So i pose the question to our community readers: How do you see unmediated-Are we crossing the boundaries in how we repurpose content? Would you like to see more editorializing? Narrower/Broader scope? Are we a repository of information that you come back to use, or just part of your daily information addiction? Let us know... I, for one, would like to have an idea about what pair of jeans to wear this year ;) michael
Featured Project
Berkeley Conference: Online Video and the Future of Television - Friday, September 30, 2005
This one-day conference brings together archivists, educators, technologists, entrepreneurs, producers, legal experts, and investors to explore the enormous promise offered by the availability of online video and television content. Demonstrations and interactive panel discussions will highlight new video technologies, services, legal issues, and economic models. Participants from diverse – and until now, largely disconnected – specialties will be especially encouraged to interact.
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Hi Unmediated
(Cool name for a blogsite). I absolutely loved that title for this story and link. "Talk to the hand." Great, very funny !!!
About the actual posting of my original story that was picked up by the Mobile Weblog and kindly excerpted here by you, I urge you to keep a very close eye on that space. I am talking regularly to the interested parties in the TV and mobile convergence space, from handset makers and wireless carriers/mobile operators; to the TV broadcasters; and onto the advertisers. I just spoke at length on "3G TV" at the big 3G telecoms event in Barcelona and do various media, advertising and telecoms events monthly with these themes.
For example just over the past few weeks here in the UK, ITV, one of the big broadcast networks, announced that they are going to "roll out interactive entertainment formats across all areas of the schedule". Trust me, that is not e-mail or the "red button" of digital TV. Interactive means mobile phone, and mostly text messaging and picture messaging. As the big TV producers get into the game and "learn" to utilise interactivity, you can be sure it will spread and we'll see it in all kinds of surprising contexts.
Also here in London the 7/7 bombings became the first ever true citizen journalist TV event, where the majority of the content, for the first time in a global news story, were sources actually from cameraphones from citizens on the spot. The BBC alone received over 700 videoclips.
If you are interested in these concepts, keep an eye on our blogsite www.communities-dominate.blogs.com and of course read my fourth book, the only business book to discuss how to engage digital communities and the newly empowered customer. The book is called Communities Dominate Brands. It is available at Amazon and all major booksellers worldwide. There are links to opinions and excerpts at our blogsite.
Dominate !
Tomi Ahonen :-)
Posted by: Tomi T Ahonen at July 18, 2005 08:59 AM