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July 12, 2005

From Brandweek:

Ford is touting its forthcoming Fusion compact car via the digital/sociological phenomenon of "flash mobs," a cell-phone enabled act of mass performance, in which people show up unannounced at stores in droves, do something weird, and leave. 

I'll confess it's kind of nice seeing marketers assume the role they have traditionally played in the culture: way behind the curve. As my friend Becky said, maybe Ford should cash in on Macarena-mania before it's too late.

(Thanks, Becky Ebenkamp)


(Next week, we'll put a web-log on the interweb. ;) -kc.)


Originally posted by Carrie McLaren from Stay Free! Daily, remediated by yatta on Jul 12, 2005 at 03:18 PM