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July 29, 2005

Billed as the "first national network created by, for and with an 18-to-34-year-old audience," Al Gore's Current TV will launch August 1st in 20 million homes. Programming is designed to show younger audiences what's going on in their lives. It will do so in short bursts called "pods," which will vary in length from 15 seconds to five minutes.

The goal, says Gore in USA Today, is to serve as a bridge between the Internet and TV by allowing people to customize what they watch. They can even produce what they watch through "Viewer Controlled Content" pieces submitted via the Internet.

Gore says his political views won't be a part of the network programming. "The reality of the network will speak for itself. It's not intended to be partisan. It's not intended to be ideological."

And though he may be a relative newcomer to the TV business, Gore has already learned how to stick to the corporate message, refusing to answer a question about Karl Rove because he was there to speak about Current.

He was, however, willing to compare working on Current to running for president.

"It has been a blast. It has been so much fun. It is hard ... but I feel like I've gotten my graduate degree in business." First and foremost, this is the first major new non-fiction network launched in a decade (Oxygen was the last). Lot's has changed in the world in terms of technology, tools, connectivity, and the engagement of the audience.

Current TV will make user-content mainstream, an important step for the evolution of media.


Originally posted by samc from Daily Wireless, remediated by yatta on Jul 29, 2005 at 02:57 PM


Comments

Wow! Congrats to Al Gore & company for blowing up all forms of institutionalized media and returning "We the People..." to the people.

All the best!

Posted by: Wayne Wylie at August 2, 2005 10:38 AM

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