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July 26, 2005

: () Broadband Directions has come out with a report on cable TV's efforts into broadband-delivered video, a hot topic for sure these days. It is available as a complimentary download here (69 page PDF).
The report contends that cable TV networks get it, and are responding to the changes. It also does a review of the video initiatives offered from the ites of the 75 most highly-penetrated basic cable TV networks. Some interesting figures: 91% (68) of the top 75 basic cable TV networks now offer video online...100% of the top 40 basic cable TV networks do so.
Another good data point: Of the 32 basic cable TV networksÂ’ web sites that provided broadband-delivered video primarily to generate incremental revenue, 26, or 81%, used an advertising model, 4, or 13%, used a subscription model and 2, or 6%, were pursuing an e-commerce model.
Originally posted by rali from PaidContent.org, remediated by yatta on Jul 26, 2005 at 01:41 PM