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June 28, 2005

The UK cable company's trial service provides broadband internet users with free, high-quality TV content via four channels which play out like traditional TV channels.

Aggregating content from providers such as Flextech Television, High.tv and The Horror Channel, Blueyonder TV streams a mix of entertainment, factual, lifestyle and sport-based programming around the clock.

Content is played out at speeds up to 1.8Mbp/s and the service will automatically tailor the speed of delivery to each viewer's broadband connection.

Viewing can be paused and a three-day programme guide provides an on-demand option, allowing users to select content from anywhere in the schedule. The trial currently has around 25,000 regular users.