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June 28, 2005

German telecoms company Siemens Communications and Grundy Light Entertainment, a German supplier of television entertainment programming, have connected television with broadband fixed and mobile networks.

In the first experiment of its kind, both companies linked viewers live either from home or out and about to let them participate in a game show. The viewers called in during the show and were ‘beamed into the television studio’ via video telephony. The caller's live video transmission was effected either via mobile radio on a UMTS mobile phone or over the fixed network with the aid of the Surpass Home Entertainment solution from Siemens. Siemens believes that the combination of telecoms with television will open up business opportunities for the entertainment industry and network operators.

The companies conducted the pilot in a game show with participants selected not only from the studio audience, but also from people calling in with their video phones. Both companies completed their demonstration project in mid-June.