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June 01, 2005

Forrester Research predicts 50 million U.S. households will be equipped with a DVR or VOD capabilities by 2007 -- a tipping point for advertisers to recognize that 30-second spots are "increasingly impotent." (Free reg. req.)

Via Lost Remote


Originally from Lost Remote, remediated by yatta on Jun 1, 2005 at 01:26 AM