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June 28, 2005

Endemol and Channel 4 are planning to launch the UK's first mainstream mobile TV show in September.
"The show will be similar in concept to the 'mobisodes' created by Fox for its drama 24. But Endemol director of interactive media Peter Cowley said its mobile drama would be much more integrated with the broadcast show. "We're using the talent from the TV show for bespoke mobile content with parallel storylines," he said."

Originally posted by moth23 from del.icio.us/moth23, remediated by yatta on Jun 28, 2005 at 07:49 PM